Read the new Forrester report: The Total Economic Impact™ of Anaplan
Third-party research findings uncover a 303% ROI over a 3-year period across a composite of multiple customers
Use Anaplan for Marketing Performance Management to optimize, predict,and simulate impacts of marketing activity on sales revenue, marketing funnel metrics, and customer journey behavior. Create attribution models to ensure marketing efforts are measured across all interaction points. Use this marketing performance measurement app to identify the touches that drive customers to revenue, in addition to forecasting expected ROI from each and every marketing activity.