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What do Gartner, Forrester, and IDC have in common? They all named Anaplan a planning leader.
Use Anaplan for Marketing Performance Management to optimize, predict,and simulate impacts of marketing activity on sales revenue, marketing funnel metrics, and customer journey behavior. Create attribution models to ensure marketing efforts are measured across all interaction points. Use this marketing performance measurement app to identify the touches that drive customers to revenue, in addition to forecasting expected ROI from each and every marketing activity.