Marketing Performance Management
Use Anaplan for Marketing Performance Management to optimize, predict,and simulate impacts of marketing activity on sales revenue, marketing funnel metrics, and customer journey behavior. Create attribution models to ensure marketing efforts are measured across all interaction points. Use this marketing performance measurement app to identify the touches that drive customers to revenue, in addition to forecasting expected ROI from each and every marketing activity.
- Connect your results to your investments, including your resource cost, by using attribution capabilities to produce a true picture of marketing ROI
- Plan, manage, and measure—all on a single platform
- Manage your marketing and sales performance in a single view and use “what-if” scenarios to forecast changes all the way through the funnel
- Learn which campaigns and tactics are creating faster and higher-value deals and drive action by course-correcting immediately on a single platform