Marketing resource management

Key Benefits:

  • Reduce administrative overhead on marketing by centralizing planning, forecasting, and optimization capabilities
  • Allocate and focus marketing investment on high-return activities
  • Provide insight to align corporate objectives and sales strategy
  • Demonstrate the value of marketing to the business by showing the impact each and every marketing activity has on revenue generation
  • Understand the impact of changes to marketing performance metrics on the revenue forecast
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