eBook

Strategic sales planning through market disruption

From global economic uncertainty due to the novel coronavirus to the ongoing disruption from emerging technologies, the world of sales has changed dramatically. Still, successful leaders are using the revenue planning process to build a more resilient sales organization and gain a competitive edge.

This eBook is packed with insights for sales and revenue leaders, including:

• How to successfully navigate disruption by building more adaptive sales plans.
• How to identify which customers and markets to focus on to optimize sales investments and sellers’ time and energy.
• How to discover new and reliable sources of revenue that align to your business objectives.
• How the ability to model changes to all aspects of your sales plans—account segmentation, sales capacity, territories, quotas, and more—gives you the opportunity to evaluate potential impact and quickly course-correct.