White paper

Harvest value from your CPG business planning process

The time is ripe: Grow your commercial planning by bringing people, data, and plans together.

What’s your recipe for business growth in the next normal? Many CPG companies are rethinking their business planning to address a host of disruptive trends, as they keep seeking more sources of competitive advantage to thrive in the modern market.

The seeds for success are understanding drivers of revenue performance, allocating investments to influence outcomes, evaluating multiple scenarios in real time, and optimizing and automating revenue performance. These four ingredients yield faster, more fruitful innovation, bigger revenue and profit goals, a rise in operational efficiencies, and shrinking risks and costs.

Read Deloitte’s latest white paper to explore key trends and challenges in the CPG industry, how a cohesive, connected, and enterprise-wide approach to planning aligns commercial, operational, and financial goals to orchestrate performance, and how to reap benefits by linking real-time data across functions and advanced analytics to transform decision-making and forecasting.