Revenue growth management (RGM)

Align commercial planning. Execute for profitable growth.

Connect your commercial strategy, financial plans, and supply chain execution to drive smarter revenue decisions.

Learn more Request a demo

Revenue Growth Management dashboard showing total company revenue $12,887.28M, new item revenue $91.08M, channel growth 1.86%, and pricing growth 4.58%, with tables for external factor analysis and channel plans, a new product activation grid, pricing planning and price adjustment summaries, and trade spend totals.

Accelerate profitability with connected revenue growth management

Optimize every dollar of promotional spend

Use predictive insights to forecast ROI and ensure every dollar is invested for maximum uplift and business growth.

Align your commercial and financial plans

Ensure all teams work from the same data to make aligned, profit-focused decisions with confidence.

Drive agile pricing and portfolio strategy

Respond to competitive threats and consumer trends instantly to protect margins and seize opportunities.

Discover our ready-to-deploy Trade Promotion Management application

The Anaplan Trade Promotion Management application delivers an intuitive, out-of-the-box approach to improving promotion ROI and forecast accuracy.

Learn more

Enhance your most critical revenue growth management functions

Trade promotion management

Plan, execute, and analyze every promotion to maximize ROI and sales uplift.

Net revenue management

Manage your gross-to-net waterfall for a clear view of true customer profitability.

Pricing optimization

Optimize pricing and pack architecture across your entire product portfolio.

Top consumer products leaders plan with Anaplan

Retailers always want to know about the success of promotions, and with Anaplan we can provide that information within a week... Then we can decide collaboratively what’s best for them and us together, which we believe gives Kemps a competitive advantage.

Tom Whittier, Senior Director of Trade Marketing, Kemps

It used to take us five days to react to demand changes. Now, with Anaplan, it takes us less than five minutes to come up with the necessary adjustments in production.

RK Del Rosario, Supply Chain Planning Manager, Del Monte Pacific Ltd.

Anaplan is part of our data and analytics strategy, leveraging [the] power of data around process efficiency. We chose Anaplan for its agility and the capacity to adapt to multiple domains and multiple use cases.

Antoine Marechal, Data Programme Director, L'Oréal

The platform allows us to build in a much more agile fashion. We iterate constantly. That’s a huge, refreshing change for me. We can react at the speed of business.

Alex Durham, Director, RGM System Enablement, The Coca-Cola Company