To help deliver their three-year strategic plan, Virgin Media O2 recognised that they could differentiate themselves from the competition with detailed, cohort-based volume and revenue planning. The planning team at VMO2 revolutionised their forecasting, at an essential time for achieving growth and profitability, by enabling significantly better decision-making and analysis during uncertain times. The team empowers the business to drive insight at a much higher degree of granularity than was previously possible.
The ultimate impact for VMO2 is a better understanding of customer lifetime value, which laid the foundations for truly connecting their planning and insights across the whole business.