The Forrester report is waiting for you


As the restaurant and retail industry already knows well, the customer’s experience is the most important factor to drive business growth. But why should Finance be concerned with the customer experience?

In a Forrester report, Analyst Paul Hamerman challenges Finance to become the growth engine of the business. Having to balance stakeholder priorities versus customer priorities, Finance is now under pressure to deliver results. Read the report to discover how to can keep pace, including:

  • Why Finance Matters in the Age of the Customer

  • What Finance Needs to Do to Become a Growth Engine

  • How Finance Supports Growth: Optimizing the Revenue Stream