February 19, 2013

3 min read

Anaplan launches in Europe with strategic acquisition, opens EMEA headquarters in Paris

Laurent Lefouet joins company as General Manager of EMEA

PARIS & LONDON – February 19, 2013 – Anaplan, a provider of cloud-based modelling and planning solutions for sales, operations, and finance, today announced its expansion into Europe through the acquisition of Vue Analytics, its Master Reseller in the UK & Ireland, and the opening of its European headquarters in Paris. The company has appointed Laurent Lefouet, former Chief Operating Officer at SAP, as Anaplan’s General Manager of EMEA. With offices now established in the UK and France, Anaplan aims to expand into additional European markets throughout the year.

“Successful businesses across the globe are already embracing our powerful cloud-based planning tools to set operational targets, track performance of key indicators, and make better, faster decisions about how to adapt to rapidly changing market conditions,” said Anaplan CEO Fred Laluyaux. “Our acquisition of Vue Analytics, the opening of our new EMEA headquarters in France, and the addition of Laurent Lefouet to our management team will allow us to meet growing demand for our solutions and better serve our expanding customer base in the EMEA region.”

Offices in UK, France will accelerate Anaplan’s international growth

Anaplan has seen demand for its innovative cloud software grow rapidly, as new customers continue to take advantage of its solutions to model and plan their businesses. In 2012, the company grew its customer base by 500% percent and revenues by 800% across the globe. In the last twelve months, large UK firms like Taylor Wimpey plc and Premier Farnell plc and other European firms in Russia, Czech Republic and France were added to an impressive list of North American customers including McAfee, Pandora, and HealthTrust.

Technology veteran Laurent Lefouet to lead EMEA team

Laurent Lefouet brings over 20 years of experience as an entrepreneur and international sales executive to his new role at Anaplan. Most recently, he served as Chief Operating Officer and Vice President of Large Enterprise Sales for SAP France and SAP North Africa. Previously, he held international management roles within Business Objects Global and SAP EMEA.

“I’m thrilled to join the leadership team at Anaplan as the company embarks on its next stage of growth,” Lefouet explains. “Anaplan is redefining how companies model and plan by providing a cloud-based, in-memory technology that connects the right data with the right people across an organisation. I have worked in this space for many years, and I truly believe Anaplan’s combination of simplicity, flexibility and power is unique. This is what customers in Europe and around the world are finding so game-changing. It is now our responsibility as a team to make sure every single manager on this continent knows about Anaplan!”

As the winner of a Gartner Cool Vendor Award in 2012, Anaplan has already been recognised for its innovative cloud software and its role in reshaping how business users within large enterprises can model and plan their businesses. Anaplan is focused on keeping its solutions intuitive so that business users can get started easily, make changes to models immediately, and maximise agility of their planning and decision-making. Anaplan’s patented in-memory processing capabilities also support extremely large and complex enterprise models, capable of connecting people and data across enterprise functions.

About Anaplan
Anaplan provides cloud-based modeling and planning solutions for sales, operations and finance. The platform enables people to intuitively model their business, derive insights, collaborate for better decisions, align operations, and execute processes in a single platform. Whether objectives are to reduce expenses, improve margins, accelerate growth, or other, results are immediate and impactful.

In 2012, Anaplan introduced a complete suite of sales applications, including quota management, territory management, commissions management, and real-time quote and price optimisation, to create a holistic sales performance management solution.

Anaplan is funded by Granite Ventures and Shasta Ventures and was awarded Gartner Cool Vendor Award in 2012 and Ventana Research Technology Operational Innovation Award for Sales Management in 2012.

To learn more, visit anaplan.com. Join us on twitter: @anaplan