Anaplan launches PartnerAccelerate program with specialized accreditations to enhance customer value
Third-party audit validates partner expertise, driving deeper customer relationships and more impactful execution.
Anaplan, provider of a market-leading platform for business planning and decision-making, today announced the launch of PartnerAccelerate, a global partner program that will align partner capabilities with the needs of customers, arming businesses with greater confidence, more distinct expertise, and faster time-to-value as they address their unique planning challenges.
“The pace of change we are witnessing today – from market volatility and economic uncertainty to rapidly shifting consumer preferences – means there is no one-size-fits-all answer for businesses looking to succeed,” said Carla Moradi, Senior Vice President, Global Partners and Alliances, Anaplan. “We recognize that working with the right partner is critical to driving an effective transformation forward in this environment, which is why we’re thrilled to provide our best-in-class partner network with a mechanism to validate their unique capabilities. Together, we have the opportunity to help customers gain the insight, confidence, and agility required to succeed in this landscape.”
With the introduction of PartnerAccelerate, participating partners will be certified by a third-party auditor in their ability to sell, support, and deliver Anaplan to customers. Partners will have the opportunity to earn accreditation based on their expertise in specific functional areas – including finance, HR and workforce planning, supply chain, sales, and marketing – as well as their industry capabilities – including financial and business services, consumer packaged goods and retail, technology, media and telecom, and manufacturing.
“Deloitte has been a part of Anaplan’s partner ecosystem for more than a decade, so we are very familiar with the value of the Anaplan platform in helping businesses accelerate their planning journeys,” said Ed Majors, Principal, and Global Chief Commercial Officer, Anaplan Alliance, Deloitte. “The launch of PartnerAccelerate is an exciting evolution of that ecosystem that will put even more insight into the hands of our joint customers as they make key business decisions. Our team found immense value in the accreditation process, and we’re thrilled to be the first global partner to receive all 8 of the available badges.”
As complex and rapid change continues to disrupt industries, markets, and functions, badge accreditations will allow Anaplan customers to identify and select partners with the skillset and knowledge best suited to their unique needs – from forecasting demand and reducing excess inventory to transforming financial and go-to-market planning. Customers will have direct access to verified best practices and will gain deeper confidence in their partner’s ability to execute against their strategic priorities.
"Anaplan PartnerAccelerate is a customer-centric program that directly aligns with the client-first mindset that guides our approach at Spaulding Ridge,” said Sarah Katz, President, Spaulding Ridge. “The program is comprehensive and helps affirm and validate our capabilities and best practices as a Global Strategic Partner. We were thrilled to participate in the pilot and are excited for the opportunity ahead."
“Throughout our partnership, Slalom and Anaplan have worked to tackle our joint customers’ toughest financial and operational planning challenges,” said Ryan DuBiel, Global Anaplan Practice Leader, Slalom. “The launch of PartnerAccelerate marks the next evolution in this journey by providing a framework that validates our approach and experiences while simultaneously providing confidence to future customers around both the capabilities of the platform and the relative strengths of members of its partner ecosystem.”
The new program will also empower Anaplan partners to differentiate their offerings and provide a more tailored and impactful experience to customers. Partners can build and grow specialized capabilities and solutions on the Anaplan platform, focus their relationships to accelerate time-to-value, and offer a highly customized set of Anaplan-specific credentials to businesses worldwide.
In addition to the credibility gained through the audit process, PartnerAccelerate offers eligible partners increased commissions for new customer acquisitions and cross-functional expansions, increased visibility with Anaplan Sales and Professional Services teams for priority selection on new customer deals, as well as access to strategic marketing activities.
While the new program structure will go into effect in August, both new and existing partners can begin the accreditation process today. To date, more than a dozen global and regional system integrators have participated in the certification process and received badges for their capabilities. Their thoughts on the program can be found below.
In addition to the accreditation program, PartnerAccelerate will also include a customer-facing Partner Directory, launching later this year. This directory will facilitate transparency by showcasing partner competencies, certifications, and success stories, and will help customers succeed in their search for the partner best suited to support their transformations.
To learn more about Anaplan’s PartnerAccelerate program, please visit
"As an exclusive Anaplan partner, Atkan has supported more than 50 French businesses with their Anaplan projects, including EDF, Total Quadran, and Ondura. PartnerAccelerate helps validate our deep expertise in the manufacturing industry and will enable us to deliver even stronger value to our clients in the market."
– Damien Bouquier, Associate
“Bedford Consulting has been an Anaplan EMEA-wide partner for 12 years, working with household brands such as Jaguar Land Rover, Gatwick Airport, Nando’s, and itsu [grocery] to transform planning across the organization, delivering agility and success. PartnerAccelerate helps validate the skills we’ve honed over the years across financial and business services, finance, supply chain management, and sales planning, among others. The program will support us on our mission to deliver business value to our customers through greater visibility & transparency and we are delighted to be the first EMEA partner to be awarded all 8 specializations.” Adam Hill, CRO
"Earning one of the first supply chain badges as part of the PartnerAccelerate pilot, is the cherry on the cake for our Anaplan practice. The badge puts our specialty in the spotlight, which we believe is beneficial for all customers on a supply chain journey with Anaplan, and we want to join them on that journey because we believe that true collaboration leads to innovation, converging at the intersection of our knowledge and our customers’ ambition.”
– Marjolein Cuypers, Head of Anaplan Practice
“Deloitte has been a part of Anaplan’s partner ecosystem for more than a decade, so we are very familiar with the value of the Anaplan platform in helping businesses accelerate their planning journeys. The launch of PartnerAccelerate is an exciting evolution of that ecosystem that will put even more insight into the hands of our joint customers as they make key business decisions. Our team found immense value in the accreditation process, and we’re thrilled to be the first global partner to receive all 8 of the available badges.”
– Ed Majors, Global Anaplan Lead Alliance Partner
“Building trust with our clients is key to Fidenda’s success, and one of the reasons why we see great value in Anaplan's new PartnerAccelerate program. Through the badging process, we can help our future customers discover us, giving them confidence through our proven expertise.”
– Tristan Colgate, Founder and Managing Director
"We were excited to play a role in the launch of PartnerAccelerate and found the third-party audit to be a valuable and validating exercise for our team here at Keyrus. The manufacturing, financial and business services, HR and workforce, and sales and marketing badges will help us differentiate our expertise as we continue to serve as a trusted partner to clients during an increasingly dynamic time."
– James Straton, Global Director of Commercial Strategy
“At PwC, our clients are our priority, so addressing their unique needs is at the heart of everything we do. Anaplan’s new PartnerAccelerate structure not only aligns with our client-first mentality, but it also underscores the depth of our unique offering across key industries and functional areas and supports the continued growth of our relationship globally.”
– Amit Dhir, Anaplan Alliance Leader
“Throughout our partnership, Slalom and Anaplan have worked to tackle our joint customers’ toughest financial and operational planning challenges. The launch of PartnerAccelerate marks the next evolution in this journey by providing a framework that validates our approach and experiences while simultaneously providing confidence to future customers around both the capabilities of the platform and the relative strengths of members of its partner ecosystem.”
– Ryan DuBiel, Global Anaplan Practice Leader
"Anaplan PartnerAccelerate is a customer-centric program that directly aligns with the client-first mindset that guides our approach at Spaulding Ridge. The program is comprehensive and helps affirm and validate our capabilities and best practices as a Global Strategic Partner. We were thrilled to participate in the pilot and are excited for the opportunity ahead."
– Sarah Katz, President
"At Tridant, we help businesses in Asia Pacific and Australia leverage the power of technology, like Anaplan, to solve complex problems. Participating in the PartnerAccelerate audit gave us the chance to showcase the depths of our Anaplan expertise and will help set us apart as a key partner to support finance and supply chain transformation in the region."
– Peter Symons, Executive Director and CRO
"At Twelve Consulting, we recognize that our customers are looking for a partner who understands their challenges and can help them tackle those challenges effectively. Not only does Anaplan’s new PartnerAccelerate program validate our offerings across industries and functions, but given the rigor of the audit process, it also provides customers with even greater confidence in our ability to execute."
– Josh King, CEO
"The introduction of PartnerAccelerate is an exciting evolution of Anaplan’s partner program. This will ensure that partners are focused on their area of specialization to solve the complex challenges that today’s businesses face and the implementation of Anaplan’s connected planning solution around the globe.”
– Umesh Biyani, Business Unit Director, Connected Planning / APJ
"As a Solution Advisory and Delivery Partner, we believe Anaplan's PartnerAccelerate program will help us scale effectively and support critical decision-making for businesses around the world. In addition to our sales and delivery expertise, the Vuealta team is excited to receive badges in finance and supply chain, financial and business services, and tech, media, and telecom industries."
– Nigel Gale, CEO