October 08, 2015

2 min read

Anaplan launches marketing apps to deliver efficiency and effectiveness in marketing

Anaplan launches marketing apps to deliver efficiency and effectiveness in marketing

Powerful planning platform eliminates spreadsheets in Planning and Budget Management and drives agile, ROI-driven decision-making

San Francisco and London, October 8, 2015Anaplan, the enterprise planning cloud company, today launched a portfolio of marketing apps that gives CMOs and marketing decision-makers deep insights and control over their operations. The Anaplan for Marketing suite of apps will help align marketing and sales; speed up budget management across all of marketing; and enable fine-grain insights into what is working in marketing and what isn’t.

The suite of Marketing apps will be released over the coming 12 months. The initial apps are:

Marketing Resource Management, available today. Eliminates spreadsheets and outdated planning software from the marketing processes across program and campaign planning; budgeting and ongoing spend management. Allows fine-tuning of plans to maximize value across a vast number of marketing drivers such as marketing funnel metrics and marketing channels. Gives the marketing decision-makers predictive “what-if” control to align marketing with corporate objectives and sales strategy.

Marketing Performance Management, available Q4. Enables marketers to measure and simulate the impact of potential marketing decisions on pipeline and revenue with campaign data that includes marketing funnel metrics.

The majority of marketing departments are still stuck using spreadsheets or outdated software to manage huge investments and an ever-increasing complexity of global activity. Furthermore, marketing continues to struggle to determine ROI and attribution,” said Fred Laluyaux, Anaplan CEO. “With the flexibility and power of Anaplan, we see a big opportunity to help optimize efficiency of operations and maximize effectiveness of investments in marketing.

“Digital disruption is reshaping enterprise companies at a pace that continues to accelerate,“ said R “Ray” Wang, founder and principal analyst at Constellation Research. “Marketing leaders face constantly-shifting channels of influence and engagement. When CMOs can not only see and shape, but also sense and respond to marketing data, they can make value-driven decisions that help their companies adapt to rapid change.”

More than 50,000 global users rely on Anaplan for financial and operational planning and performance optimization. Its 325+ customers include: HP, Intel Security (formerly McAfee), and DocuSign. Investment bank JMP Securities recently named Anaplan to its list “Hot 100: The Best Privately Held Software Companies” for 2015.

About Anaplan
Anaplan is the enterprise planning cloud. Anaplan brings together an unrivaled planning and modeling engine, collaboration in the cloud, and a simple interface for business users. Anaplan customers can choose from over 100 pre-built planning apps from the Anaplan App Hub, or easily build their own apps. Anaplan is a privately held company, headquartered in San Francisco, CA with global offices on four continents. To learn more, visit anaplan.com. Follow us on twitter: @anaplan