October 16, 2013

2 min read

Anaplan Selected by Reckitt Benckiser to Drive Innovation Through Improved Planning and Forecasting

Leading global consumer goods company looks to cloud-based modelling and planning solution to implement a Category Plan to enhance forecasts and business growth.

London – October 15, 2013 – Reckitt Benckiser, a leading global consumer goods company, specialising in health, hygiene and home products, has selected Anaplan, the fastest-growing provider of business modelling and planning solutions for finance, sales and operations, to implement a cloud-hosted Category Planning model to improve the company’s global forecasting process and support collaboration across geographically disparate teams and departments.

After a deployment process lasting just fifteen days, Reckitt Benckiser, which boasts an impressive product line with brands including Dettol, Nurofen and Strepsils, is better able to forecast at segment level, in order to accurately calculate sales volumes and values down to Net Revenue.
Following the successful implementation of the Category Plan with Anaplan, Reckitt Benckiser will look at extending the solution to other areas of the organisation in order to meet the Group’s evolving business issues rapidly and seamlessly.

“We are delighted that Reckitt Benckiser is reaping the benefits of Anaplan,” said Ian Stone, UK Managing Director at Anaplan. “We look forward to extending our relationship with Reckitt Benckiser in the future as the company looks to develop further models across its operational departments on a global basis.”

About Reckitt Benckiser
Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have trebled and the market cap has increased by 5 times. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French’s, and they account for 70% of net revenue.
RB people and its culture are at the heart of the company’s success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in CSR where the company has reduced its Carbon footprint by 20% in 5 years and is targeting now to deliver a 1/3 reduction in water use, 1/3 further reduction in Carbon and have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity’s largest FMCG global partner.

The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The company employs approximately 38,000 people worldwide.
For more information visit http://www.rb.com.

About Anaplan
Anaplan is disrupting the world of business modeling and planning. We built our platform from the ground up to empower companies to plan, collaborate, and act—in real time. Stay ahead of critical business events, rapidly model potential impacts and course correct on the fly. With Anaplan’s cloud-based platform, you can continuously align your people, plans and spend to your market opportunities. Anaplan is a privately held company, headquartered in San Francisco, CA with global offices on four continents. To learn more, visit anaplan.com. Join us on twitter: @anaplan