March 18, 2013

3 min read

Kimberly-Clark Eastern Europe selects Anaplan to improve business planning and forecasting

Kimberly-Clark Eastern Europe selects Anaplan to improve business planning and forecasting

Anaplan solution dramatically reduces analysis time, improves capabilities and functionality for planning team

LONDON and San Francisco – March 18, 2013 – Kimberly-Clark, the leading provider of health and hygiene brands including Kleenex and HUGGIES, has chosen Anaplan for planning, analysis and forecasting across its Eastern European operations. Kimberly Clark EE selected Anaplan after its previous performance management solution could no longer keep up with the planning team’s needs for effective analysis and forecasting capabilities across the expanding company.

“When conducting our previous forecasts, it would take the team around four weeks of incredibly long working hours purely to put the numbers into the system – we had limited time to conduct proper analysis,” said Irina Anoshkina, Planning Manager at Kimberly-Clark Eastern Europe. “When we first saw a demonstration of Anaplan’s solution, it was clear that it would give us the capabilities to analyse and create planning models in a way that is far superior to other planning solutions.”

Since switching to Anaplan’s cloud-based solution, Kimberly-Clark EE has been able to dramatically reduce the amount of time required to carry out forecast models. As a result, the planning team has been able to focus more time on analysis that can benefit the business, rather than on data input and number crunching.

“With Anaplan, the forecasting process is twice as fast as it was previously, and we’re able to instantly see results from analysis,” continued Irina. “The platform allows us to quickly do recalculations, see gross margin statements instantly and drill down deeper into the data. The virtualisation of forecasting is also greatly improved, and we can use filters and sorting tools to see on-the-spot outcomes and quickly analyse whether reality is meeting forecasts.”

Kimberly-Clark EE has seen such positive results from the solution that other departments within the company have also shown interest in how they could work with Anaplan to improve processes.

“Kimberly-Clark operates in a highly competitive and fast moving market, so it’s essential that the company does not miss a moment with its planning and forecast analysis,” said Fred Laluyaux, CEO of Anaplan. “We are delighted that Kimberly-Clark EE is seeing the benefits of our solution and improving their planning and forecasting process. We look forward to continued partnership with Kimberly Clark Eastern Europe as their presence in the region expands.”

About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trusts Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. Kimberly-Clark brands such as Kleenex, Scott, HUGGIES, Pull-Ups, Kotex and Depend, hold number one or two share positions in more than 80 countries. To keep up with the latest Kimberly-Clark news and to learn more about the company’s 140-year history of innovation, visit

About Anaplan
Anaplan provides cloud-based modeling and planning solutions for sales, operations and finance. The platform enables people to intuitively model their business, derive insights, collaborate for better decisions, align operations, and execute processes in a single platform. Whether objectives are to reduce expenses, improve margins, accelerate growth, or other, results are immediate and impactful.

In 2012, Anaplan introduced a complete suite of sales applications, including quota management, territory management, commissions management, and real-time quote and price optimisation, to create a holistic sales performance management solution.

Anaplan is funded by Granite Ventures, Shasta Ventures, and Meritech Capital Partners. Anaplan was awarded Gartner Cool Vendor Award in 2012 and Ventana Research Technology Operational Innovation Award for Sales Management in 2012.

To learn more, visit Join us on twitter: @anaplan