Anaplan for Trade Promotion Planning

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Key Benefits
  • Improve promotion plan accuracy and collaboration with flexible promotion modeling and performance analysis
  • Maximize trade promotion effectiveness by planning tradeoffs in lift versus trade spend
  • Define optimal trade promotion strategies and budgets integrated with promotions plans in one application
  • Integrate with legacy systems with pre-built connectors and APIs, including ERP, CRM, and planning systems. Link to other Anaplan apps with no data integration
  • Implement in record time with a cloud-based, pre-built app that business owners can adjust over time