Analyst Report

2020 Dresner Sales Performance Management Market Study

Anaplan ranked #1 to help companies transform their revenue strategy

Anaplan was ranked No. 1 by Dresner Advisory Services in its Market Study for Sales Performance Management. This report highlights how leaders are accelerating revenue growth through revenue operations and a more holistic view of business intelligence and go-to-market strategy, including sales planning, sales incentives, and sales forecasting.

According to Dresner, “SPM touches functions and opportunities beyond sales,most often in operations, marketing, customer service and finance.” Building successful commercial strategies requires segmenting your customers, attributing customer acquisition costs to revenue, and more accurate and predictable revenue forecasting. To gather the data needed to successfully plan and pivot through market disruptions, Dresner notes that organizations should look at integrations with productivity tools or “other critical corporate systems, such as Enterprise or Corporate Performance Management (EPM or CPM),” as well as integrations with their CRM.

Learn more about the Sales Performance Management landscape, and why Dresner ranked Anaplan as the top vendor.

Dresner Sales Performance Management Market Study, Wisdom of the Crowd Series, October 29, 2020