Analyst Report

Forrester Report: Introducing the insights-driven targeting spectrum

How sales and marketing can target better together, using insights to identify and convert high-potential accounts

Are you looking to drive sales performance and guide strategy across revenue teams? Then you might be considering an investment in insights-driven targeting.

Businesses committed to an insights-first approach to targeting that leverages multiple data sources and predictive technologies find:

• Increased productivity
• Accelerated growth
• Greater organizational alignment

Read Forrester’s latest research on what they’ve identified as the six key targeting capabilities and how companies can move up the targeting spectrum to maximize their go-to-market efforts and drive more revenue.