Trade promotion planning

The Anaplan app provides comprehensive trade promotion planning and can be used together with other planning solutions. Manage promotion budgets, collaboratively plan at aggregate and detailed levels, and easily add promotions, campaigns, and products as you plan. Empower promotion planners to adjust flexible models and calculations to match your evolving needs.

Key Benefits

• Improve promotion plan accuracy and collaboration with flexible promotion modeling and performance analysis
• Maximize trade promotion effectiveness by planning tradeoffs in lift versus trade spend
• Define optimal trade promotion strategies and budgets integrated with promotions plans in one application
• Integrate with legacy systems with pre-built connectors and APIs, including ERP, CRM, and planning systems. Link to other Anaplan apps with no data integration
• Implement in record time with a cloud-based, pre-built app that business owners can adjust over time