White paper

5 steps to enhance marketing performance and achieve operational excellence

Proving marketing performance and measuring influence are exhausted topics. Yet, rarely mentioned is how important (and greatly lacking) the orchestration of marketing campaigns actually is. Despite the proliferation of marketing software, the tool of choice for creating and managing marketing activities is still spreadsheets—and lots of them.

Marketing can no longer risk missed opportunities to show its impact on the bottom line due to inefficient planning, spending, or resourcing. Leading marketing organizations are eliminating spreadsheets by building collaborative planning processes using a platform like Anaplan to connect and align marketing to sales, finance, and the overall businesses goals.