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What do Gartner, Forrester, and IDC have in common? They all named Anaplan a planning leader.
Marketing campaign checklist: Enhance marketing performance to achieve operational excellence
Marketing can no longer risk missing opportunities to show its impact on the bottom line due to inefficient planning, spending, resourcing, or overall processes.
As you prepare for your next campaign, keep this five-step checklist handy to drive operational efficiency through each of your marketing programs and activities—including planning, production, execution, measurement, and optimization.