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Sales Planning should drive productivity

A SiriusDecisions paper shows how to keep sales planning structured and effective

What should the sales planning process look like?

A poor sales planning process can severely reduce the effectiveness of your sales team and keep high-level business goals from being implemented in the field. In this paper, SiriusDecisions describes how to take a structured approach to the yearly sales planning process and ensure that your sales goals inform your territories, quotas, account segments, and other sales planning deliverables.

In this SiriusDecisions paper, you’ll learn:

• The three crucial stages of the annual sales planning process
• How to ensure that all relevant stakeholders participate in the sales planning process
• How sales ops can help sales leaders set realistic goals for the year