Unlocking the power of data in sales

High-performing sales organizations take analytics a new level to differentiate themselves

Fast-growing companies use analytics nearly 20 percent more effectively than slow-growing companies.

Many companies struggle to benefit from basic analytics. In fact, 57 percent of sales organizations do not view themselves as effective users of advanced analytics.

In this report, McKinsey discusses recent results of a survey of over 1,000 companies that highlight the challenges most companies face with data analytics, as well as how companies can create a well-designed sales analytics program, and how to deploy it to the field.