Solution Brief

Anaplan for Media and Entertainment

Satisfy customer preferences while driving profitable growth in media and entertainment

Hindered by increased competition, high customer churn, escalating content production costs, and lower ad fees—media and entertainment companies are struggling to achieve revenue targets.

In an industry of seemingly limitless offerings, media leaders need greater insight into which content mix will attract new consumers, which subscription models will boost customer retention rates, and where to focus future investments for the best return.

Careful business planning is critical, but traditional planning methods are slow and manual processes that result in missed opportunities. An integrated planning solution can help you build effective business models and make better investment decisions so you can readily adapt to changing customer preferences and achieve revenue targets.

Discover a better way to plan.

Check out our solutions for the media industry