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What do Gartner, Forrester, and IDC have in common? They all named Anaplan a planning leader.
Where once top tech companies raced toward 60% growth — burning through cash reserves — today’s tightening economy leaves us in an unfamiliar environment shaped by investor pressure to balance growth and profitability.
Careful go-to-market planning will empower your sales, marketing, customer success, and professional services teams — as well as the broader enterprise — to pivot from being reactive and tactical to proactive and strategic.
The good news is that technology companies with successful go-to-market operations are still growing, even if at a more sustainable 40% — and they’re doing it with more available cash flow.
Learn how efficient, collaborative go-to-market planning can help your entire organization achieve a stable balance between growth and profitability.