Commercial Planning

Create clarity in your trade spending and boost the effectiveness of your promotions

The problem: A large chunk of revenue is reinvested in trade promotions yet fails to meet its intended goal.

The solution: Plan and easily add promotions, campaigns, and products using Anaplan partner Deloitte’s trade promotion application with visualization and forecasting capabilities.

Part of Deloitte’s Commercial Planning asset suite, the TPx application aims to boost trade promotion effectiveness through:

• Cross-department coordination, aligning all geographies and stakeholders on a single promotion.
• Detailed reporting on planned, running, and executed promotions.
• In-depth post-event analytics and smart suggestions.