Continuous sales planning is the new normal

2020 has revealed what B2B sales and revenue operations leaders always knew: Sales organizations must be fast and agile with their planning processes. So, whether it be a pandemic, acquisition, major market shift, or any other unforeseen event, a “new normal” of continuous sales planning requires even more buyer-centric insights to guide account segmentation, territory and quota plans, and sales incentives to keep sellers motivated and focused. Having the ability to quickly create contingency plans based on accurate, real-time insights enables revenue and sales operations teams to deliver. In this session, featuring Forrester SiriusDecisions and Anaplan share research-based methodology and practical approaches to getting the most out of your sales plans.

In this webinar, you will learn:

• 2021 predictions and outlook on how sales planning has evolved
• Data-driven targeting framework for adaptive planning
• Targeting and territory design maturity model