Creating motivating and personalized incentive plans

Discover the changing world of incentive compensation

Would a psychologist agree with how we design incentive plans? Sales compensation plans are traditionally designed around sales roles, and they assume every individual has the same motivations—which psychologists would disagree with. One of the great visions for sales compensation is to provide a level of personalization to sales comp plans to maximize the motivation of individual sales representatives.

As a result, more and more companies are tailoring their incentive plans to increase motivation in their sales reps and encourage desired sales behaviors. Join Steve Marley, co-author of The Future of Sales Compensation, in this webinar as he discusses how companies are enabling personalized incentives to benefit both the individual and the company.