Patient-based statistical sales forecasting
Increasing sales projects and patient eligibility
Today, it is increasingly important for companies to use their data effectively in order to achieve insight-driven forecasts and better decision-making processes.
In this webinar, learn how a patient-based sales forecasting model has enabled Janssen to:
- Use driver-based logic to forecast the number of eligible patients in different therapeutic areas and translate that into volumes using either an incidence or a prevalence patient-based model
- Use trending and extrapolation techniques to project the number of patients based on historical data
- Use advanced analytics and curve-fitting techniques to assess the competitive landscape and market share
- Build alternative scenarios and “what-if” simulations to assess the impact of potential upsides and downsides