Sales incentives

Intelligent solutions for sales incentives

Design, align, and scale incentives across hundreds of plans, thousands of payees, and millions of transactions.

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Dashboard titled Sales Dashboard. Top left shows profile photo of Matthew Smith, Enterprise Account Executive, with leaderboard ranking: Regional Rank (YTD) 5th Place and Global Rank (YTD) 12th Place. Performance Rank Trending chart shows fluctuating line graph of regional vs global rank from Jan to May. My Performance panel shows QTD Attainment 145%, QTD Target 2,000,000, and QTD Production 2,903,471. Quota & Attainment bar chart compares MTD Bookings and MTH Quota across Jan–Jun, with highest bookings in Apr 21 at 1,879,997. Middle section “Maximizing Your Revenue Contribution” displays expected and additional QTD bookings and payout values for Apr–Jun and Q2 FY21. A bar graph shows Expected QTD Payout vs What If QTD Payout. Bottom tables show opportunities by commit, upside, and pipeline, detailed opportunity entries with CRM close dates and amounts, and SKU listings with adjustments and product categories.

Incentivize growth and motivate GTM teams with agility and control

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Boost productivity by assessing, designing, and administering incentives

Dashboard titled Attainment Modeling. Top left table shows Calc Mean 100.2%, Calc Standard Dev 31.7%, Avg Attain % Version 1: 90.0%, Version 2: 95.0%, Version 3: 115.0%. Target Variable table lists Hardware target 10,893,600 with adjusted variable 15,084,041; Software & Services target 2,723,400 with adjusted 2,564,246; All Products target 13,617,000 with adjusted 17,648,287. Top right Role Product Comp Summary bar chart compares Target Variable, PY Attain Variable, PY Standardized, and PY Adjusted across versions. Bottom left Attainment Curves chart plots PY Adjusted Attain, PY Actual Achievement, and PY Standardized Attain as bell curves. Bottom right Payout Summary chart shows payout distributions with orange and blue curves.

Assess plan effectiveness and financial impact

Evaluate plan ROI, run “what-if” scenarios, and forecast compensation expense with precision.
Dashboard titled Review & Approve Plans. Section heading Review Compensation Plan. Table shows plan types: Strategic Plan, Enterprise Plan, Mid Market Plan, General Overlay, Hardware Specialist, Services Specialist, Cloud Specialist, 2021 Commission Plan, and Sales Manager. Each plan lists description, start date 1/1/21, end date 12/31/21, target incentive amounts ranging from 40,000 to 75,000, participants on plan, approval status, and overall plan status marked Completed in green. Dropdown menu shows options Approved, Rejected, Needs Review. Lower section shows Review Plan Components table including 2021 Commission Plan with component weight 100%, measure metric ACV, target incentive 75,000, quota assumption 4,000,000, payout interval quarterly. Additional sections show Review Measures and Commission and Bonus Rate Table.

Design and optimize intelligent sales compensation plans

Model, compare, and optimize plan designs to align with business goals and motivate high performance.
Dashboard titled Credit Results. Large central table lists accounts such as Rite Aid, products like Storage, Networking, Servers, Cloud, Services, with service obligations 1–3 years, industries Consumer, Healthcare, Manufacturing, Insurance, Technology. Columns show booking dates in 2021, ACV amounts ranging from $246 to $100,000, quantities, discounts, and margin percentages highlighted green for positive margins up to 70% and red for negative margins down to –23%. Right panel shows Quick Links: Manage Payees, Credit Hierarchy, Payee Credit Summary, Credit Rule What-If. Additional insights include Filters, Rep Crediting Summary, Manager Crediting Summary, and Manual Credit Adjustment. Bottom section lists Rep Crediting Summary with roles Strategic AE, General Overlay, and Network Specialist, credit splits, amounts, and overrides.

Administer payouts with confidence and control

Automate crediting, calculate commissions, and manage plan deployment across teams and geographies.
Dashboard titled Amortization Schedules. Top left stacked area chart shows Commissions Earned, Amortization, and Balance trends from Jan 2021 to Dec 2023. Top right donut chart shows breakdown by term: 1-year 14,379, 2-year 27,970, 3-year 41,515. Table below lists commissions earned, amortization, and balances by month from Jan 2021 to Dec 2022. Lower table lists customers including Rite Aid, Tessada & Associates, Western Group, Liberty Mutual, Vertech Specialists, Weight Watchers, and Raytheon, with transaction amounts, booking dates, invoice dates, shipment dates, and direct reps.

Collaborate within and across teams

Track inquiries, ensure ASC 606/IFRS 15 compliance, and align with capacity and quota plans.
Dashboard titled Sales Dashboard. Top left profile photo and details: Matthew Smith, Enterprise Account Executive. Leaderboard section shows Regional Rank (YTD) 5th Place, Global Rank (YTD) 12th Place. Performance Rank Trending line chart shows monthly rankings from Jan to Jun 2021. My Performance shows QTD Attainment 145%, QTD Target 2,000,000, QTD Production 2,903,471. Quota & Attainment bar chart compares monthly MTD Bookings and MTH Quota from Jan to Jun 2021. Lower section tables show Expected GTD Bookings, Additional GTD Bookings, payout amounts, CRM close dates, sales stages, categories, and SKUs.

Motivate sellers with full earnings visibility

Empower reps with real-time dashboards for quota progress, earnings, and plan details.
Dashboard titled Bonus & Equity. Top left EE Details section shows RSUs 2,846, separation package, pay out date, override stock price, shares given, separation expense, and vesting dates. Quarterly Rollforward bar and line chart shows Award Balance, Award End, and Quarterly Expense across quarters Q1 FY22 to Q4 FY25. Lower section shows Quarterly Bonus Plan with unrecognized cost, BPI, shares assumed, and number of RSUs. Bottom bar chart compares Shares Assumed, # of RSUs, and Diluted Shares for EPS across quarters. Right panel shows adjustments for P/L, Unearned Comp, and Common Stock marked 0.

Reward every GTM team

Manage channel incentives, bonuses, SPIFs, MBOs, and equity — on one unified, scalable platform.

Top GTM leaders plan with Anaplan

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We needed a complete overhaul to our sales compensation, incentives management, and planning process and tools. And we chose Anaplan because we knew that Anaplan could suit multiple purposes.

Kristen Jaffee, Senior Vice President Finance for Global Operations, Marsh
Abinbev Dark Blue Logo

We not only have a financial plan with a number, but we know which actions we need to take to make sure that plan, and that number, actually materialize.

Carlos Nobre, Global VP, Finance Planning and Analysis, AB InBev
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It’s not about actually forecasting the number — it’s about allocating the number that has been cascaded down in the most efficient way.

Project Management Leader, AWS
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Avanade is a global company, and we need to be consistent. We have one source of truth in Anaplan.

CFO, Avanade

Featured resources

Best practices and valuable insights to enhance your incentive compensation and revenue performance management.

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Report

2026 Gartner® Magic Quadrant™ for Sales Performance Management

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eBook

Navigating change: Keys to a more resilient sales compensation strategy

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On-demand webinar

Philips Healthcare and Anaplan: Four tips for maximizing sales comp spend ROI

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Blog

Why outdated incentive compensation management limits insurer growth

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Blog

Seven steps to successfully manage your sales compensation plans

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Blog

Accounting for sales incentives under ASC 606

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Report

2025 ISG Research Revenue Performance Management Buyers Guide

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