Lisa Connolly, Anaplan’s Director of Marketing Operations, discusses how implementing Anaplan has greatly aligned the metrics, goals, visibility, and credibility of our marketing team with sales ops and sales leadership.
- Hear how Anaplan was able to fix core measurement processes and create a cadence of reporting to keep pace with the rapid growth of the business
- Understand how the implementation of Anaplan created new visibility and brought into light what was previously unknown, shifting the marketing team’s overall strategy
- Get a glimpse into Anaplan’s marketing stack and understand how and why the Anaplan platform is at the heart of it
- Hear how Anaplan’s marketing team has flipped the conversation with sales executives from “Where are my leads?” to “Let’s work on account strategies together”.