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VMware enhances sales performance across 3 key areas: go-to-market planning, sales planning, and quota planning


The platform for orchestrating performance.

It’s that time of year again: Planning experts come together from around the globe to discuss how they are transforming their planning, budgeting, and forecasting strategies at Anaplan’s premier event, Hub16. This year, the Hub conference will be comprised of more than 75 educational sessions delivered by actual Anaplan end-users—Anaplan employees, partners, and customers.

One of the sales track sessions that we are most looking forward to is VMware sharing how it enhanced its sales performance management across three key initiatives: go-to-market planning, sales planning, and sales quota planning. With Anaplan, VMware is now driving an initiative to increase sales performance by building process automation and data analytics capabilities in order to improve accuracy and efficiency in hitting quota targets through predictable sales planning.

By leveraging the Anaplan platform, VMware has developed a multi-dimensional modeling capability to bring together business rules and data from different sources. The capability is helping sales leadership in streamlining the planning process by performing business modeling, running “what-if” analyses, and analyzing data using different dimensions like customer hierarchy, accounts, sales segments, products, and more. The framework has also enabled faster and effective collaboration between the sales and finance teams, from the executive to regional manager level, with all participants having a single view of truth.

Hear more about this success story from VMware themselves by joining us in San Francisco from May 10th-12th for Hub16, the premier planning event of the year.