Solution Brief

Improving trade promotion planning to drive better, faster results

Trade promotions are a cornerstone for driving Consumer Packaged Goods revenues and market share. With new options available to consumers almost daily, it is now more important than ever to maximize the impact of promotions and pricing deals. 

Dynamic trade promotion planning is paramount for steering through the complexities of an omni-channel consumer goods ecosystem with direct-to-consumer initiatives, traditional retail formats, third-party ecommerce channels, and emerging pureplay digital retailers. 

Anaplan for Trade Promotion Planning provides the capabilities necessary in creating optimal trade spend performance across your enterprise. Learn how Anaplan can help you:

Read the Solution Brief