Explore the future of Go-To-Market Planning

With tighter budgets, inflation, and unpredictable macroeconomic conditions, businesses are under pressure to optimize resources and make smarter decisions faster. To effectively navigate these challenges, CROs and sales leaders are prioritizing go-to-market (GTM) planning as a key strategy for driving greater agility and adaptability.

In an exclusive interview, Sean Ryan from the Alexander Group sits down with Bill Schuh, Chief Revenue Officer at Anaplan, to discuss the evolving landscape of GTM planning. Bill shares insights on the shift from siloed to integrated planning and highlights the need for continuous, agile strategies.

Key takeaways include:

• Aligning resources and investments across all functions for better performance.
• Strategically managing resources to handle tighter budgets and higher interest rates.
• Regularly reviewing and adjusting investments to stay adaptable to market changes.
• Using clear processes to balance and prioritize resources effectively.
• Reviewing investments company-wide and tracking performance for informed decisions.

Watch the interview now and discover how leading organizations are leveraging these strategies to gain a competitive edge and navigate the complexities of modern GTM planning.