Cognizant transforms go-to-market and quota-setting: Creating trust, transformation, and transparency

Previously, annual sales planning was done manually in spreadsheets, with the work conducted in organisational silos. There was no common framework and no single data repository, resulting in inaccuracies, rework, and delays that impeded the business. Now Cognizant has real-time, accurate reporting of sales data that boosts collaboration, enables transparency, and simplifies governance. With Anaplan, the entire sales performance planning and management process is faster, easier, and more efficient. This is also fuelling cultural transformation and empowering sellers by providing more accurate targets and the ability to track their individual progress toward their objectives, month by month.


Radu Leonte, Global Sales Compensation, Cognizant