Anatoly Muzalev, Group Leader, Procurement Finance: My name is Anatoly Muzalev. I am group leader for procurement controlling for Eastern Europe and Anaplan project lead in Baltika. Baltika is part of the Carlsberg Group and is now the biggest brewing company in Russia with more than 9000 employees and 87 brands.
Accelerating our digital business transformation became pivotal to us due to the Covid-19 pandemic and the fact that the team started working remotely.
One of the biggest and most important initiatives was automating the integrated financial forecasting process — our P&L.
When scoping the project and selecting an IT platform, our goal was to reduce the time and cost for making a financial forecast, and at the same time to increase the granularity of it. And this was never possible with the set of tools and spreadsheets that we used to have. So we were really aiming to improve the quality, transparency and speed of decision making within the whole S&OP process.
Elizaveta Palitsyna, Supply Chain Finance Director: We were looking for a platform which is specifically designed for planning and dynamic control, flexible enough to fit our complex business processes and code-free so that we can maintain and develop it ourselves after the launch.
Anatoly Muzalev: We scanned the market and eventually chose Anaplan, one of the world’s leading integrated planning platforms. At the very beginning, we formed a blended team consisting of our internal experts, our integration partner Advanced, and Anaplan, to create a tailored solution fitting all Baltika’s requirements.
Our Anaplan model is designed to make a forecast, down to the level of SKU, customer, territory, and channel. It uses the data from all the P&L lines, including revenue, discounts, manufacturing costs, logistics, marketing, other costs, within the specific sets of allocation rules.
We now have a solution which allows for scenario planning and variance analysis using different parameters, such as SKU or customer, in real time. It really helped us to improve agility and quality of business decisions in finance and beyond. Anaplan became our single source of truth, mitigating the risks of duplicate calculations, misaligned assumptions, and conflicting decisions. The platform enabled the team to move from data collection and quality checking to more human-centric tasks such as analyzing and taking proactive action.
Elizaveta Palitsyna: We saved over 400 man-hours yearly on data consolidation and checking. The time required for calculating the P&L quarterly was reduced from 7 to 3 days. Our forecast accuracy increased, as well as transparency of calculations within the process.
Anaplan empowers our team and makes financial planning more transparent and holistic. Seeing tangible business value, we consider Anaplan a platform that can further expand into other areas of planning for the good of our business.