Marketing

Increase the efficiency and effectiveness of your marketing plan, performance, and spend.

Account Segmentation and Scoring

Marketing Resource Management

Marketing Performance Management

Trade Promotion Planning

Market Share and Growth Forecasting

Marketing needs to prove its value to the organization for its increased budget.

Anaplan offers end-to-end marketing performance management on one integrated platform.

Break out of spreadsheets and grow your company’s bottom line.

It’s impossible to connect investment to returns when using marketing point solutions and spreadsheets.

Increase the speed and control of your activities while continuously optimizing marketing performance.

That’s smart business.

Timeline_Vertical

Marketing needs to prove its value to the organization for its increased budget.

Anaplan offers end-to-end marketing performance management on one integrated platform.

Break out of spreadsheets and grow your company’s bottom line.

It’s impossible to connect investment to returns when using marketing point solutions and spreadsheets.

Increase the speed and control of your activities while continuously optimizing marketing performance.

That’s smart business.

CUSTOMER STORY

Activision gets a single source of truth for trade promotion planning and execution.

Read the case study

Featured Marketing Customers

MarketingCustomer_NetflixMarketingCustomer_PGMarketingCustomer_KimberlyClarkMarketingCustomer_Chevron


Anaplan named to Fast Company’s Top 10 Most Innovative Companies in Enterprise Software for 2016.

Anaplan was recognized for “drastically reimagining the lowly spreadsheet” and placed alongside companies such as Amazon, Slack, Box, and DocuSign.

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