For the Win: Activision Chooses Anaplan for Game-Changing Planning

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If you’re not familiar with Activision, chances are you’ve heard of – or probably even played – some of the video games that they have published. They have dozens of hits to their name, including Guitar Hero, X-Men, and Call of Duty, which is one of the most popular video games in the world, with over 100 million players (that’s over twice the population of Canada!).

Activision split from its parent company Vivendi in the summer of 2013. They realized that their current methods of “retail execution” (the workflow process of tracking an approving the company’s retail spend) just wasn’t cutting it. They needed a tool that could give them more stable, consistent, and transparent workflow across the organization. In addition, they wanted to lay the groundwork for complete integration of trade management and financial databases.

Patrick O’Brien, Senior Manager of Finance at Activision, tasked a consultant with researching a new solution. Five solutions presented a POC – and only one emerged as the clear winner. We helped them deliver results “almost overnight,” including:

  • Estimated 50% gains in production thanks to improved communication
  • On-demand data shown in whatever way is most relevant
  • Accelerated task completion with complete confidence in the numbers

Thanks to the complete and immediate success of Stage One with Anaplan, the team at Activision has already begun work on Stage Two: uniting all their data in a single global system for all trade marketing and financial database needs. There are no Easter Eggs (non-gamers, look that one up) involved – “Anaplan changes our idea of what’s possible.”

Read Anaplan’s complete case study for Activision!

 

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