Marketing performance management

Align strategy and resources. Optimize marketing decisions.

AI-driven planning, analysis, and reporting solutions for marketing performance management.

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Dashboard titled Regional Budget Management. Top left shows Budget Allocation Status R3 table with values for FY18 and quarters Q1–Q4, listing Planned Unapproved, Planned Approved (1,223,000), Committed (294,400–270,300), Spent (480,000+), Rejected, Cancelled, Total Forecast (1,223,000–156,000), Total Budget (2,002,528–334,528), and Available Funds (777,528–178,528). Middle chart compares Total Budget, Total Forecast, Excess Funds, and Gap in Funds for FY18 and Q1–Q4 FY18. Right chart shows bar graph for Target vs Forecast with a line for Attainment %. Below, Campaign Budget Requests includes buttons: Create Budget Request, Delete Budget Request, Activities Creation Process, Reset Marketing Budget Requests. Bottom table Budget Request Details lists campaigns (Twitter, SEM, Facebook, YouTube, Reddit, Display, TV, Affiliate Influencer, etc.), aligned initiatives (Brand Consistency, Consumer Centricity), dates, requested funds (50,000–250,000+), expected revenue, and statuses (New, Planned, Released, Approved by CMO, Canceled, Auto Approved, Rejected by Regional Manager).

Transform marketing from a cost center to a growth driver

Go from reactive reporting to proactive marketing performance management with a single platform connecting your plans, resources, budget, and results.

2025 ISG Research Revenue Performance Management Buyers Guide

Learn why Anaplan is again named a leader in RPM, ICM, and SPM and how - with Anaplan's comprehensive platform and AI-driven insights - you can align your GTM teams, optimize your strategy, and drive growth.

Read the report
ISG Revenue Performance Management Buyers Guide 2025 showing Anaplan in the highest point of the Exemplary quadrant

Gain a complete view of your marketing performance

Anaplan provides a comprehensive suite of capabilities to connect your entire marketing organization — from financial governance to strategic planning and performance insights.

Regional Budget Management dashboard showing budget allocation status, campaign budget requests, and charts for total budget, forecast, and attainment. Includes a table of campaign budget request details with status and approvals.

Marketing finance

Instill financial discipline and connect every dollar of spend to business outcomes.

Cascade financial targets from the CFO to marketing leaders and plans instantly.

Manage and forecast campaign spend, purchase orders, and vendor spending in one place.

Connect general-ledger actuals to campaign spend for a single, trusted view of your budget.

Model the ROI of investment scenarios before you commit a single dollar.
Dashboard titled Marketing Planning. Fields include Description OP 63 02 021, Status Closed, Buy in start 05/01/2019, In store start 08/01/2019, Buy in end 21/01/2019, Adjust start and end blank, Promo type Catalog, Scope National, Contract reference 2019004565-16696, Visual tract. Promotion scope lists Carrefour HM/Affiliates checked, others unchecked. Visuals include product image of a juice bottle, pie chart, and promotion banner reading 'More than 70 varieties of summer fruit promotion now on!' Product scope table includes Clementine 1.5L, Clementine 1L, and Pomme 1L with predictive quantity, cost, gross sales, list price, promo sales, on invoice discounts, net sales, and TRI. Bottom section shows bar chart comparing product-level net sales and promotional impact.

Marketing planning

Plan and execute more campaigns, programs, and activities with dynamic workflows and approvals.

Connect strategic business objectives to measurable marketing goals and KPIs.

Align your marketing capacity with targets, financial expense planning, and workforce planning.

Plan and manage integrated campaigns across organic and paid media channels.

Oversee the selection, governance, and performance of your external marketing agencies.

Align the entire content lifecycle from ideation and creation to budgeting and spend.

Prioritize high-value accounts to focus and align marketing, customer success, and sales team efforts.

 

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Optimize trade promotion management with comprehensive solutions that streamline and integrate planning, execution, and analysis.

 

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Administer marketing development funds (MDF) and co-op partner programs.
Dashboard titled Marketing Insights & Forecasting. Section heading Marketing ROI Review. Regional ROI table shows: US Central investments 1,803,000, revenue 9,973,333, ROI 553%; US West investments 2,163,000, revenue 10,712,967, ROI 495%; US East investments 2,777,000, revenue 12,211,967, ROI 440%; US South investments 1,682,000, revenue 6,521,300, ROI 329%; Americas investments 8,405,000, revenue 38,419,567, ROI 469%. Campaign ROI table includes Beauty Influencer Contest, Affiliate Awards, Spring Bloom, Digital Summer, Holiday Gift Ideas, Independence Day Promo with campaign investment, attributed revenue, ROI %, target ROI %, variance, and regional and national rank. Right side shows Regional ROI chart with orange bars for revenue, blue bars for investment, and red line indicating ROI % across regions.

Marketing insights and forecasting

Move from reactive reporting to closed-loop marketing with proactive, data-driven decision-making.

Establish a single source of truth for marketing data and track KPIs in real time.

Actively manage and reallocate spend to the highest-performing activities.

Use historical data and predictive analytics to forecast future business outcomes.

Model the potential impact of different strategic choices before committing resources.

Top marketing leaders plan with Anaplan

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Featured resources

Best practices and valuable insights to help you optimize and accelerate your marketing performance management.

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On-demand webinar

Connecting marketing planning to performance: A conversation with Anaplan, Deloitte, and Netflix

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On-demand webinar

Demystifying marketing’s impact: Linking plans with revenue outcomes

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Solution brief

Improving trade promotion planning to drive better, faster results

Account Segmentation and Scoring Datasheet Resource Tile
Datasheet

Account segmentation and scoring

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Datasheet

Anaplan + Adobe Workfront

ISG Revenue Performance Management Buyers Guide 2025 showing Anaplan in the highest point of the Exemplary quadrant
Report

2025 ISG Research Revenue Performance Management Buyers Guide

Discover the platform marketing leaders trust.
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Marketing teams around the world rely on Anaplan to build a modern, connected enterprise. Shouldn’t you? 

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