Find your path to revenue
Get a comprehensive view of commercial drivers and keep go-to-market activities aligned to strategic and corporate goals
Head of Sales/CRO
- Align strategy to corporate goals to ensure organizational alignment.
- Develop go-to-market plans to achieve goals and accomplish success.
- Create performance levers that drive motivation to desired outcomes.
- Increase accuracy and foster a commitment to sales excellence.
Operations and planning
- Design, model, test, and optimize strategic sales plans to achieve targets. Prioritize and drive focus by segmenting the market into opportunity classes and entitlements.
- Carve balanced, equitable territory plans that capitalize on market opportunities.
- Eliminate overlaps and coverage gaps, and adjust plans on the fly to accommodate changes in sales.
Incentives and compensation
- Unlock behavior drivers that fuel your go-to-market strategy.
- Design performance levers that drive motivation to the desired outcome.
- Align compensation budget to corporate objectives to model attainment costs and return-on-investment.
- Share credits across sellers and teams, driving behaviors and reinforcing sales culture.
Finance and forecasting
- Provide sales leaders with the ability to deliver more accurate revenue forecasts.
- Analyze forecasts across multiple hierarchies and standardize forecast projections across the enterprise.
- Focus sales efforts on the strategic and the winnable opportunities.
- Translate financial goals into revenue targets, and cascade across the commercial organization.
Strategy and transformation
- Build consensus across teams and departments by aligning to shared goals.
- Model all revenue sources including new sales, upsell and cross-sell expansions, renewals, consumption, and churn.
- Develop go-to-market milestones by revenue, volume, and profit to support the complexities of the business.
Anaplan named the 2020 Gartner Peer Insights Customers’ Choice for Sales Performance Management
Anaplan has been recognized as the one and only vendor in the 2020 Gartner Peer Insights Customers’ Choice for Sales Performance Management (SPM).

Developing a connected revenue strategy
Four stages to transforming commercial outcomes for the enterprise
Learn more about how the office of finance is uniquely positioned to drive continuous company-wide strategic initiatives and Gartner’s recommendations for the evolution of the FP&A market
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Meet with one of our SPM experts to see how Anaplan helps you chart the best path to revenue.