Commercial Revenue Planning

A recipe for accelerating topline revenue growth

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Commercial planning leaders struggle to align to top-down targets with commercial plans and forecasts, monitor performance, adjust plans to address variance and gaps, and partner with cross-functional stakeholders. Anaplan has the recipe to turn these grand challenges into a centerpiece that brings product, sales, and finance teams together to accelerate topline revenue growth.

Four ingredients

Understand drivers of revenue performance

Understand drivers of revenue performance

By connecting siloed teams, organizations gain a holistic view of brand performance across markets, channels, and categories. This leads to shorter target-setting cycles, higher revenues, and faster evaluation of investment options and trade-offs.

Allocate investments to influence outcomes

Allocate investments to influence outcomes

Optimal, outcome-driven allocation of trade and marketing investments. For example, reallocate your marketing spend among channels to maximize sales and incentives.

Evaluate multiple scenarios in real-time

Evaluate multiple scenarios in real-time

Simulate different scenarios based on the latest performance, market trends, and competitive activity – from the most conservative to the most radical shifts – in a sandbox environment and see how they pencil out.

Optimize and automate revenue performance

Optimize and automate revenue performance

Capture yearly insights to optimize revenue performance. Anaplan for Commercial Revenue Planning is AI-enriched, so it can predictively forecast outcomes based on historical and other data, and then recommend the best promotional scenario.

We call this masterpiece
commercial revenue planning.

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Helping the top and bottom lines