Commercial Revenue Planning

Commercial planning leaders struggle to align to top-down targets with commercial plans and forecasts, monitor performance, adjust plans to address variance and gaps, and partner with cross-functional stakeholders. Anaplan has the recipe to turn these grand challenges into a centerpiece that brings product, sales, and finance teams together to accelerate topline revenue growth.

Four ingredients

Understand drivers of revenue performance

By connecting siloed teams, organizations gain a holistic view of brand performance across markets, channels, and categories. This leads to shorter target-setting cycles, higher revenues, and faster evaluation of investment options and trade-offs.

Allocate investments to influence outcomes

Optimal, outcome-driven allocation of trade and marketing investments. For example, reallocate your marketing spend among channels to maximize sales and incentives.

Evaluate multiple scenarios in real-time

Simulate different scenarios based on the latest performance, market trends, and competitive activity – from the most conservative to the most radical shifts – in a sandbox environment and see how they pencil out.

Optimize and automate revenue performance

Capture yearly insights to optimize revenue performance. Anaplan for Commercial Revenue Planning is AI-enriched so it can predictively forecast outcomes based on historical and other data, and then recommend the best promotional scenario.

Frosted two tier cake with cherry on top

We call this masterpiece
commercial revenue planning.

Helping the top and bottom lines

Customer Story

Kemps savors smoother, richer trade promotions

Dairy co-op Kemps invests tens of millions every year in trade promotions to drive sales of its milk, ice cream, cultured dairy, and other products. By transforming trade promotions management with Anaplan, the company can now track promotional spending at a granular level, perform “what-if” analyses to determine the best-performing promotions, collaborate better with stakeholders, and maximize ROI on promotional spending.

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Customer Story

Del Monte aligns finance with supply chain plans producing greater profitability

Global foods company Del Monte struggled with hundreds of spreadsheets and inflexible legacy tools, resulting in inaccurate forecasts. By connecting finance and supply chain plans in Anaplan, cost and profitability analyses are improved and the ability to respond to unforeseen events (such as El Niño) is better, resulting in less wasted food and greater profits.

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Customer Story

Sonos makes supply chain harmony

Home audio manufacturer Sonos managed its complex supply and demand ecosystem, including more than 200 component suppliers, using countless spreadsheets. The process was slow and error-prone, and, as Heather Williams, head of Integrated Business Planning recalls, “all the planners really spent a lot more time maintaining spreadsheets than they did actually planning.” With Anaplan, Sonos has a connected product plan across resources, spending, and product lines, and planners do more value-added work.

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Customer Story
Customer Story
Customer Story

Additional resources

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